Rebranding Pot is a series about the changing aesthetics of the cannabis industry.
Many branding agencies aspire to get into the cannabis space; some have already cut their teeth in the industry. If you are a cannapreneur building a new company or part of a private equity firm looking to improve a portfolio brand’s representation, consider companies that have already dipped their toe in this complicated, highly-regulated market.
Below is a list of branding agencies active in the cannabis industry. This list is organized in alphabetical order and mentions the city where the agency is based, names of the founders or CEO, and additional links that relate specifically to cannabis brands. …
Who could have suspected that a Brown University Judaic Studies major turned corporate lawyer and design curator would eventually launch an Instagram account dedicated to Jews who love cannabis and work in the cannabis industry?
Over the past five years I have researched the changing aesthetics of the cannabis industry for my series Rebranding Pot. …
A book about the use of references to Brazilian favelas to market luxury products to a primarily non-Brazilian audience.
Book Summary
In Favelization, The Imaginary Brazil in Contemporary Film, Fashion, and Design, a book originally published by the Cooper Hewitt, Smithsonian Design Museum, Adriana Kertzer sets out to understand the ways in which specific producers of contemporary Brazilian culture capitalized on misappropriations of favelas (informal squatter settlements that grow along the hillsides and lowlands of many Brazilian cities) in order to brand luxury items as “Brazilian.”
Through case studies that look at films, fashion, and furniture design, she explains how designers and filmmakers engage with primitivism and stereotype to make their goods more desirable to a non-Brazilian audience. Favelization looks at the films Waste Land and City of God, shirts designed by Fernando and Humberto Campana for Lacoste, and furniture by Brunno Jahara and David Elia. Kertzer argues that the processes of interpretation, transcendence and domination are part of the favelization phenomena. …
Rebranding Pot is a series about the changing aesthetics of the cannabis industry
As cannabis becomes increasingly legal and commercialized, the hospitality industry has come up with new travel options that capitalize on growing acceptance of the plant and its mainstreaming in American culture. Retreats and cruises where cannabis is the core “theme” have cropped up in the United States, Canada and Jamaica. While travelers have flocked to Amsterdam and Colorado in search of legal weed for years, we now see cannabis travel experiences being advertised where the plant is the focus of the journey.
The reasons why we travel and how we plan our adventures are impacted by trends in contemporary culture. In the 17th- and 18th-century, upper-class European men of sufficient means and rank often embarked on a Grand Tour accompanied by a chaperone or family member when they became of age. More recently, we saw certain books and films influence American women’s travel choices. After the resounding success of Elizabeth Gilbert’s book Eat, Pray, Love and the movie version starring Julia Roberts, women travelers flocked to Bali hoping to replicate Gilbert’s experiences in life and love. After Cheryl Strayed’s publication of Wild: From Lost to Found on the Pacific Crest Trail and the movie version starring Reese Witherspoon, the trail’s hiking permit requests increased by approximately 300%. Instagram today plays a powerful role in how travelers chose Airbnbs, hotels and foreign destinations. …
Let’s collaborate on a book about the changing aesthetics of the cannabis industry.
My original plan was to write a book — on my own, as authors traditionally do. However, after countless rejections from traditional publishers who informed me the cannabis industry was too specific of a focus, and numerous proposals from pay-to-play publishers who wanted me to pay them thousands of dollars to publish my book, I decided to rethink the whole plan.
Let’s collaborate on a group publication.
The new strategy is to bring together the best brains tracking the changing aesthetics of the cannabis industry, wherever in the world they may be. Rebranding Pot can be a joint publication, edited real-time using the editing platform Canva. …
Rebranding Pot is a series about the changing aesthetics of the cannabis industry
Aesthetics play a significant role in how cannabis products are received by first-time users as the pace of legalization picks up speed in North America. Sophisticated, unexpected and elegant designs will allow companies to disassociate themselves from the stigma traditionally attached to cannabis consumption, securing new consumers among both habitual users and the canna-curious.
Until recently, the design of cannabis accessories was of questionable quality. Objects were often embellished with images of green cannabis leaves, Bob Marley, the Jamaican flag, dancing bears, and symbols from the late 1960s and early 1970s cultural zeitgeist. …
Rebranding Pot is a series about the changing aesthetics of the cannabis industry.
I am here to confess. Over the past three years, I have researched the evolution of cannabis branding without ever setting foot in an actual dispensary. Shameful. The reason? I live in New York, one of the “prohibition states” where medical marijuana is legal but recreational use is not.
During a recent trip to California, I rectified this disgrace in style. I went shopping. Bigly. I downloaded the Weedmaps app, did my research, and hailed an Uber.
What did I buy? Let me tell you.
Rebranding Pot is a series about the changing aesthetics of the cannabis industry
Article Summary
- A surprising number of celebrities have not only “stepped out of the cannabis closet”, but have launched their own cannabis-related products.
- These celebrities have attached their personal brands to these products, distinguishing them from competitors and adding to their perceived value
- This public promotion of cannabis products by celebrities is reflective of (and influences) a few massive shifts in our culture:
1) Being pro-cannabis can positively impact one’s persona
2) The cannabis product landscape is increasingly diversified
As cannabis use becomes increasingly legal and socially accepted in North America, celebrities are cashing in on this blooming new industry. In the past, they either consumed cannabis away from the public eye or did so publicly, as an affront to existing laws. …
Rebranding Pot is a series about the changing aesthetics of the cannabis industry.
Afamiliar scent in the air during SXSW 2018 led many of us to believe — even if just for a split second — that cannabis is legal in Texas. But those of us who attended the panel discussion “Welcome to the Future of Cannabis” on March 15, 2018 were reminded that just ain’t yet the case.
Rebranding Pot is a series about the changing aesthetics of the cannabis industry.
So long tie-dye t-shirts and stoner basements — hello digital influencers, master chefs, and business tycoons. In the U. S. and Canada, cannapreneurs — entrepreneurs in the cannabis industry — are employing increasingly sophisticated design strategies to position their brands. They are targeting a range of potential consumers — women, connoisseurs, skeptics, health nuts, millennials, and (perhaps most interesting) those who have never used cannabis before.
My research focuses on the cannapreneurs who are responsible for the green revolution’s most exciting examples of innovative branding and advertising.
With the increased legalization of cannabis in North America, aspects of the plant’s countercultural associations and negative stigmas are dissipating. …
About
