An Overview On Email Marketing Segmentation

Adriana Stein
6 min readJul 26, 2020

Personalization is the key to increasing engagement levels in your email list. When you send messages that directly address the needs of your subscribers, then you are likely to get responses and transform your leads into customers.

If you don’t segment your subscribers, then no email marketing campaign related to an external CTA such as downloading an ebook will work. Email segmentation…

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Adriana Stein

I am the founder of https://idiconsultancy.com/ a content agency in Hamburg. Originally from the US, I specialize in SEO & marketing automation.