An Overview On Email Marketing Segmentation

Personalization is the key to increasing engagement levels in your email list. When you send messages that directly address the needs of your subscribers, then you are likely to get responses and transform your leads into customers.

If you don’t segment your subscribers, then no email marketing campaign related to an external CTA such as downloading an ebook will work. Email segmentation is what enables you to know how to approach leads and nurture them to purchase your product.

The following outlines how email marketing segmentation works and different segmentation methods.

What is email marketing segmentation?

Email segmentation is a technique email marketers use to send highly targeted emails by dividing email subscribers into smaller segments based on set criteria. By narrowing target groups within the email list, your recipients find the emails relevant to their needs. This in turn creates better campaign results.

Segments are created so that a marketer can approach each email list differently rather than sending a message to all the subscribers at once. Each email subscriber may not necessarily be in the same stage of the sales funnel. For example, messages for the lead in the decision stage may turn off a lead in the awareness stage…