How to Create a Buyer Persona

Adriana Stein
7 min readMay 25, 2020

A detailed buyer persona allows you to understand the ideal client you’re trying to attract and relate to them as if you knew them personally. Knowing the demographic details of your target customer such as profession or age is not enough. You need to go deep into their lives and understand their motivations and pain points.

Developing a well-crafted buyer persona will make it easier for you to tailor aspects…

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Adriana Stein

I am the founder of https://idiconsultancy.com/ a content agency in Hamburg. Originally from the US, I specialize in SEO & marketing automation.