How to Create a Customer Journey Map

Adriana Stein
8 min readSep 30, 2020
customer journey map

We all enjoy a classic boy-meets-girl story — or in our case, the ideal customer meets the perfect business.

Like rom-com stories, our customers’ interactions with our business follow a trajectory that starts with attraction, develops into interest, escalates to desire, and incites action.

Sure, it’s not always linear. Just like couples fall in love at first sight, you can…

Adriana Stein

I am the founder of a content agency in Hamburg. Originally from the US, I specialize in SEO & marketing automation.