The Definitive Guide to Conversion Rate Optimization

Nowadays most marketing teams have an oversimplified way of attracting prospects and converting them into long-term clients. They focus on driving traffic to websites in the hope that these visitors will convert into qualified leads and eventually perform the intended action. And while traffic is great, it does nothing for your business if it doesn’t convert.

Here is where conversion rate optimization comes in.

Conversion rate refers to the percentage of site visitors who completed the required action on your content. So, how can you get more conversions at an increasing rate? I’ll explain below!

What is conversion rate optimization?

Conversion rate optimization (CRO) refers to the process of improving your website and content with the intent of increasing conversions. It involves understanding the needs of your target customers and then formatting web pages, landing pages, blog posts, and other forms of content to provide effective solutions that are so irresistible that they purchase them. When you optimize conversion rates, you raise the number of marketing-qualified leads, lower customer acquisition costs, and get more value from existing clients.

Overall, your business can grow tremendously when you pay attention to factors…