What is Retargeting?

According to a study conducted by Episerver, 96 percent of people who visit your website for the first time are usually not ready to buy your product. This means that only 4 percent of your traffic end up purchasing what you are offering the first time they interact with your site. You may be wondering how to get back this huge chunk of visitors that you lose. Here is where retargeting ads come in.

Retargeting enables your brand to stay in front of prospects who left your website and persuade them to reconsider buying your product. Retargeting campaigns are effective because you already know that the prospect is interested in your product, because they interacted with your content or visited your website. So using social media channels and search engines, your ads try to convince prospects that you understand their problem and your product is the best solution. Run retargeting campaigns to increase sales and achieve your business goals.

What is retargeting?

Have you ever visited a website, then the next day when browsing online you see an ad resembling the same site? That is an example of retargeting. Retargeting is a form of online advertising that is directed towards potential clients who have already visited your site but have not taken a specific action. This action can be downloading a resource like an ebook, purchasing a product, filling…