PinnedPublished inRE-ThinkerThe Economy of Loneliness: How Solitude Changes Our Buying HabitsAristotle, the Greek polymath, characterized humankind as zoon politikon — a political animal. In today’s terms, the translation would be…Sep 12, 20249Sep 12, 20249
PinnedPublished inPractice in PublicHow to Create a Marketing Strategy from ScratchEven if you’ve never done it beforeOct 12, 202425Oct 12, 202425
PinnedPublished inBetter MarketingBuilding an Audience Is Harder Than Ever — Here’s How to Do It AnywayBack in 2016, I grew my Twitter account (sorry, “X” account) to almost 20K followers within a few months. While the follower count isn’t…Aug 25, 202435Aug 25, 202435
Published inBetter MarketingWhy You Should Invest in Paid Growth (Even When Online Gurus Tell You Not to)Organic growth is a weird, senseless flex.1d ago1d ago
Published inRE-ThinkerMarketing Metrics Are Fundamentally Flawed — What to Rely on InsteadMarketing attribution is a fool’s errand because you can’t measure everything that works3d ago33d ago3
Published inBetter MarketingGive to Get: How to Use The Reciprocity Principle in Your MarketingYou don’t have to run a charity to be a giver. Here’s why it pays off.Jan 2410Jan 2410
Published inPractice in PublicLike it Or Not, You’re Running a Media Company (How to Do it Right)I bet you never thought of yourself as a media mogul. I’m here to tell you that you are one.Jan 242Jan 242
Published inBetter MarketingThree Creator-Led Business Archetypes and How to Grow Each of ThemTell me what kind of business you’re running and I’ll tell you how to grow it.Jan 1610Jan 1610
Published inRE-ThinkerWhy Clickbait & Sensationalism Nearly Always WinThe answer will shock you!Jan 131Jan 131
Published inBetter MarketingHow to Build an Offer Your Audience Can’t RefuseMake your audience scream “shut up and take my money”.Jan 1136Jan 1136