Adriana TicainRE-ThinkerThe Economy of Loneliness: How Solitude Changes Our Buying HabitsAristotle, the Greek polymath, characterized humankind as zoon politikon — a political animal. In today’s terms, the translation would be…17h ago17h ago
Adriana TicainRE-ThinkerHi! I’m a 2025 B2B Buyer. This is What I Want you to Know About MePhoto by John Schnobrich on Unsplash2d ago12d ago1
Adriana TicainBetter MarketingAre We Heading Toward a Zero-Click Digital World?Clicks used to rule the digital world. Got people to click on your link? Good! It means that half the battle to get them to buy, subscribe…2d ago72d ago7
Adriana TicainBetter MarketingOn Astronauts and Creators: How the Creator Economy Reshaped Our Dreams and AspirationsA tired aspirational trope invites us to reach for the stars. In 2024, those stars aren’t literal anymore — they’re internet stars.Sep 2Sep 2
Adriana TicainBetter MarketingBuilding an Audience Is Harder Than Ever — Here’s How to Do It AnywayBack in 2016, I grew my Twitter account (sorry, “X” account) to almost 20K followers within a few months. While the follower count isn’t…Aug 2533Aug 2533