PinnedPublished inBetter MarketingHow to Build Influence that Lasts: The Resonance PrincipleThere are two types of marketing and only one lets you keep your soul intact.May 22A response icon18May 22A response icon18
PinnedPublished inRE-ThinkerThe Economy of Loneliness: How Solitude Changes Our Buying HabitsAristotle, the Greek polymath, characterized humankind as zoon politikon — a political animal. In today’s terms, the translation would be…Sep 12, 2024A response icon11Sep 12, 2024A response icon11
PinnedPublished inPractice in PublicHow to Create a Marketing Strategy from ScratchEven if you’ve never done it beforeOct 12, 2024A response icon29Oct 12, 2024A response icon29
PinnedPublished inBetter MarketingBuilding an Audience Is Harder Than Ever — Here’s How to Do It AnywayBack in 2016, I grew my Twitter account (sorry, “X” account) to almost 20K followers within a few months. While the follower count isn’t…Aug 25, 2024A response icon32Aug 25, 2024A response icon32
Published inBetter MarketingMarketing When You’re Also the Product, the Writer, and the JanitorSo many hats, so little time. Here’s how to reconcile all the roles you’re playing.4d agoA response icon44d agoA response icon4
Published inPractice in PublicYour Product Isn’t Broken. Your Marketing Mix IsBad products aren’t what you think they areOct 31A response icon2Oct 31A response icon2
Published inBetter MarketingWhy “Find Your Niche” Is Terrible Advice (And What to Do Instead)The BIG Idea framework: how to turn a business into a movementOct 27A response icon5Oct 27A response icon5
Published inBetter MarketingStop Channel-Hopping: Build ONE Engine that Skyrockets Your RevenueHow to build one strong channel and make everything else serve it.Oct 15A response icon2Oct 15A response icon2
Published inPractice in PublicHow Often Should You Publish Content?A few frameworks to help you decide what works for YOUOct 14Oct 14
Published inPractice in PublicFrom Meh to Must Read: How to Make Your Audience CareLet’s be honest: your audience doesn’t care about you — they care about their outcomes.Oct 3A response icon2Oct 3A response icon2