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Adriana Tica

she/her

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How to Build Influence that Lasts: The Resonance Principle

There are two types of marketing and only one lets you keep your soul intact.

May 22

How to Build Influence that Lasts: The Resonance Principle

May 22

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The Economy of Loneliness: How Solitude Changes Our Buying Habits

Aristotle, the Greek polymath, characterized humankind as zoon politikon — a political animal. In today’s terms, the translation would be…

Sep 12, 2024

The Economy of Loneliness: How Solitude Changes Our Buying Habits

Sep 12, 2024

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How to Create a Marketing Strategy from Scratch

Even if you’ve never done it before

Oct 12, 2024

How to Create a Marketing Strategy from Scratch

Oct 12, 2024

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Building an Audience Is Harder Than Ever — Here’s How to Do It Anyway

Back in 2016, I grew my Twitter account (sorry, “X” account) to almost 20K followers within a few months. While the follower count isn’t…

Aug 25, 2024

Building an Audience Is Harder Than Ever — Here’s How to Do It Anyway

Aug 25, 2024

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12 Low-Lift Growth Experiments to Try in 60 Days or Less

You can add new tactics to your mix without committing dozens of hours to them. Here’s how.

2d ago

12 Low-Lift Growth Experiments to Try in 60 Days or Less

2d ago

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Marketing When You’re Also the Product, the Writer, and the Janitor

So many hats, so little time. Here’s how to reconcile all the roles you’re playing.

Nov 3

Marketing When You’re Also the Product, the Writer, and the Janitor

Nov 3

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Your Product Isn’t Broken. Your Marketing Mix Is

Bad products aren’t what you think they are

Oct 31

Your Product Isn’t Broken. Your Marketing Mix Is

Oct 31

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Why “Find Your Niche” Is Terrible Advice (And What to Do Instead)

The BIG Idea framework: how to turn a business into a movement

Oct 27

Why “Find Your Niche” Is Terrible Advice (And What to Do Instead)

Oct 27

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Stop Channel-Hopping: Build ONE Engine that Skyrockets Your Revenue

How to build one strong channel and make everything else serve it.

Oct 15

Stop Channel-Hopping: Build ONE Engine that Skyrockets Your Revenue

Oct 15

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How Often Should You Publish Content?

A few frameworks to help you decide what works for YOU

Oct 14

How Often Should You Publish Content?

Oct 14

Adriana Tica

Adriana Tica

she/her

Marketing strategist, trend analyst, writer. No-BS, zero-hacks marketing strategy. Free weekly advice and sign-up gift: https://www.adrianatica.com/newsletter/

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