How To Find High-Buying Intent Keywords in Adwords
Step 1: Search
Identify what you sell. Focus on your best-selling product.
Go to “Tools” and click on “Keyword Planner”
In “Search for new keywords………..”, put your product/service
In this case, “wool trousers”
Click on “Download”
Click on ‘Adwords Editor CSV’ and tick ‘Destination’. It will save automatically in Drive.
Step 2: Sort
Sort A →Z to sort the cost per click.
Filter keywords above $1 cost per click. The cost per click determine the potential value of a keyword. Anything less than $1 is too little.
Review each keyword word by word and highlight each word with a high buying intent.
“best mens wool trousers” is high-buying intent.
The buyer is ready to buy “wool trousers”
“lightweight wool pants men” is also a high-buying intent keyword.
It’s more specific and the buyer further down the funnel. One or two adjectives helps.
Step 3: Filter
Copy and paste your highlighted words in a new tab in your spreadsheet
In the second column, identify the intent.
In my next Medium post, I’ll show you how to create campaigns.