About quantum intentions

Jul 4, 2017 · 5 min read

The best way to hide an intention is to make it quantum. What I mean by this is, as an example, if you have a cement factory and it has been told that you need to decrease the enormous quantity of carbon dioxide you release in the atmosphere, either you lobby for the law you want in order to continue your activity in that particular way, or you collect the carbon dioxide using algae which afterwards you sell it to the farming industry, pharmaceutical industry or whatever. Following the second option, by owning a single factory you end up with two production lines with significant profit and the public will only see the ethic part in which the cement factory has the toxic emission reduced to a minimum. So, the intention of pleasing environmental standards is doubled by the true intention of finding a way to profit from a constraint. The more a certain behaviour is covering a beneficial area, the more intelligent it is. (What might come to anyone’s mind at this point it’s the duplicitous life of a politician who has a lifetime practice of hidden intentions, the discrepancy between facts and words, but we’re not talking about deceivings here.)

If we look at this through a personal filter, everything comes to the most efficient pragmatic act: the energy put into a specific action forks out into multiple opportunities instead of being strictly linear.

So, when people see an article such as “Uber has to find a new CEO — here are 8 likely candidates”, maybe most of us are closing the door behind the idea that the publication is doing its job by exposing assumptions only for the purpose of user engagement. Usually, after people discover the intention or reason to a behaviour, they stop searching for another, especially when the one they already found is part of a very popular pattern. So the question raised by only a few is why are being mentioned only those 8 candidates and not others among hundreds of exceptional leaders?

Most likely Lyft and Google would know better than any other company what to do with millions of users Uber has (Lyft being a direct competitor of Uber). When we think about a company’s absorption into another, sure enough, we think in terms of acquisition. But this time, it can be an insidious absorption without spending billions of dollars. Any behemoth such as Google has executive satellites for delicate situations (technological espionage maybe), partner or parasite satellites, but Uber may become an informal one. Google would “offer” at the first stage not just a CEO but afterwards, progressively, an army of vice presidents. Current executives would metamorphose into puppets shelved in irrelevance so that Google can infect Uber’s management. In aforementioned article, two of the candidates are from Google: a man and a woman. By choosing a woman, needless to say that Uber would send out a strong signal of change (which is not the same as in actually changing itself, but that’s another story) of its profound sexist image. Moreover, there is hope in gaining back the abrupt loose of 200 000 users as well as attracting many others in its profit ecosystem. Google has the maps and the best autonomous car technology and on the other side, Uber has the clients. Of course, Google sees the huge traction of Uber so we can assume that Uber’s faith will be a little different and Google won’t be sending a new Marissa Mayer to sink a titanic. The propagandistic machinery and at least the experience of usurping Yahoo, puts it in an undeniable advantage.

Now, if I want to polish this article as less conspiratorial, I might think that every time a CEO steps down or is pushed away of his chair, extensive brownian movements is about to happen throughout various companies and the ones who dream the most to fill this position are the vice presidents. There are no recruiters for such thing and Linkedin won’t send any email by saying “2 companies are looking for a CEO just like you.”

The second category of candidates are other companies’ CEOs and finally, the third important category is filled by the charismatic trainers and coaches with big networks. They also have personal ambassadors, influencers and what’s most important maybe, they mentored other CEOs and often experimented side by side with them, therefore they have their support (ex. Seth Godin who once was very close in grabbing the Yahoo’s highest office chair). The vice presidents claim they are the true brains of a company, CEOs think about themselves as maintaining the visionary flame and strategically moving around political forces, and trainers come with energetic greenness and the addition of being likeable. Their popularity, in theory, should deliver stability, open roads towards partnerships, healthy compromises and negotiations. Many of them are preparing for years for such an opportunity and there is no room for second chance. Furthermore, the discretion and entire seduction process are crucial in order to be at least considered for the new position. Any failure of an appropriate surgical behaviour may cost them the spot they already have. Maybe it’s easier for trainers going back to their previous job but the CEOs and vice presidents may loose their hard earned trust and loyalty. An elegant way out of this for some is to disclose the intention to the superiors so they can have their support. For instance, the vice president can become a CEO of another company having his superior’ support under the agreement that their companies will closely collaborate later on.

The pretenders of the CEO chair won’t grab their phones and call the board of directors asking for a meeting but rather they will play the perception of being valuable where they are right now and at the same time doing so that their names will be on the option list. The right people will take the word further and as a backup, will pay big money to insinuate themselves in big publications’ articles.

Looping back to the article, apart from readers’ engagement for some small hypotheses and profit made from a paid article, a third possible outcome is being a soothsayer, which is huge in the media. If any one of those on the list will indeed become the new CEO, Business Insider will be invested with a good prediction rate, which will bring even more readers.

Almost no one is fighting the wars they say they do and every single one of us create deceiving mirages so we can misguide our preys. Coining the term of quantum intention might sound pretentious but I’ve always looked admiringly when a single action encapsulates multiple outcomes and its potential pivots. This, in fact, means owning your own fate, by leveraging the abysmal probability game instead of letting yourself ruled by it.


Written by

costea.se — Senior UI / UX Designer and Information Architect. CoFounder of 2ndwavers.com, an innovative swap system build on top of the old e-commerce system.