How To Catch Lightning In A Bottle
Wieden+Kennedy
65413

In response to music:

With pressure mounting to monetize parallel audiences, the Music Industry and its record labels (Warner Music Group, EMI, BMG, PolyGram, etc.), will learn from tech-accelerators and VC’s as they SIGN fashion designers and apparel / accessory brands to lucrative equity deals with their labels.

Strategy: Tech Accelerator + Brand Showroom + Marketing Engine + Luxury Goods Holding Company + Diversify Talent Portfolio + Culturally Relevant Synergies = Profitable Record Label of The Future

Just a thought.

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