Ahh, notifications. When they first came out, app developers rejoiced at the prospects of engaging their users outside of the app, anytime they wanted to. But we were left with a noisy, random, and border-line abusive user experience where notifications have become a tactic to steal our attention rather than enhance our lives. The fact that notifications are an unsustainable “hack” is becoming increasingly clear. The most effective mobile notifications are finance related, fear related, or have some degree of FOMO (fear of missing out) in them. As such, companies are playing games to get us to pay attention.