Adrian Marcataio on the Cultural Impact of Soccer in South America & The World
In Latin America, football (or what North Americans call soccer) is more than a sport. The love of the game has been responsible for social, political, and economic changes in places like Mexico, Argentina, and Brazil.
For example, athletes and events have brought troubled families back together, raised awareness of local hunger, and even saving at-risk governments. Football forms a significant portion of Latin America’s cultural DNA.
Adrian Marcataio is an Entrepreneur and Executive from Mexico City, Mexico. He shares the cultural impact of soccer in South American and the world.
Football and Politics in Latin America
There is a remarkable link between football and politics in many Latin American countries. In Argentina, for example, many politicians are linked to football activities or began their professional careers in football business. Also, is very common that well known players endorsements for political candidates and can influence election outcomes.
What’s unique about Argentine football and politics is that club administrative managers are elected by the club’s members. It’s little wonder that many Argentine politicians started their political career in a football club.
Many other Latin American countries often see political turmoil rise and fall with the success of their national team, notes Adrian Marcataio.
Football and Desegregation in Latin America
Football fandom has a way of levelling the social playing field. Members of various ethnicities and economic classes come together during football matches and find comradery around their favorite team.
In Brazil, football also possesses an aspirational component. Players sell the idea that — with dedication and effort — citizens can reach a high standard of living regardless of their origin.
In countries where universities, businesses, and political parties remain dominated by white citizens, football is one of the few places where people groups integrate successfully. Clubs and national teams have players that come from all corners of society.
Football and Its Economic Impact
Between ticket sales, televised events, and team paraphernalia, Latin American countries experience enormous economic benefits from organized football, says Adrian Marcataio.
Mexico’s national team is one of the top 20 soccer clubs in the world, according to rankings within the International Football Federation Association (FIFA). The World Cup generates billions of dollars from citizen and tourist consumers. The entire sport is a discipline that requires support from television experts, analysts, marketers, managers, and athletes. Football is a business that generates enormous profits and nurtures a sense of professional identity.