Why compete? Competition is everywhere. No matter what you sell or who to. The platforms you use. Places where you’re trying to gain traction. The guy down the road. Sales getting lost to online vendors. Whether we like it or not. We’re always competing for something from someone. …

Think about email marketing… what springs to mind? Confusion? Technical issues? Nice design? Old fashioned? Boring? How about the best tool in your marketing toolbox! There was a time when I wasn’t so marketing savvy. I’d over-analyse each step. Prioritise making things look ‘pretty’. …

How to take digital marketing to paper and ink… Local business owners find the idea pretty attractive. It’s easy to see why. You could call it magnetic. Put simply, the pull towards marketing online — is strong. From low costs to low barrier of entry. The online marketing game knocks…

Is paid traffic right for your business? At some point or other. Paid marketing and advertising becomes a necessity. This isn’t to knock any organic means of attracting buyers. Look at any of the big players in the inbound marketing field. …

How to beat the competition without them even knowing. You know how it is when you’re ten years old. It could be a game of ball, chase, red rover or whatever games you’d play. The usual setup involved lining up. Each team had a captain and that had ‘pick.’ …

Does speed bring money… … And is the inverse true? Can money bring better results, faster? In the land of online traffic, these statements stand true. If you were to break down online traffic. You’re left with two avenues to explore. …

Is offline marketing dead in an online world? Costs are the biggest drawback in any business owners minds. High costs also reduce the barrier of entry, which in fact… is really good news. I’m not getting into a ‘what’s better’ argument. …

How offline businesses can dominate online marketing While deciding on a topic write about. Out of the blue, it became apparent. Coming up with fresh or different content every day. It might seem like a difficult feat when starting out. …

Painlessly finding new buyers. I often talk about the ‘business end’ of finding new peeps to pitch your goodies to. Afterall marketing is the communication of value. If what you pitch is worth more than the asking price… … Congratulations… you just gave birth to a no-brainer offer. If you…