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Adriana Rocha
Adriana Rocha

Adriana Rocha

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Adriana Rocha
Adriana Rocha
Aug 3, 2016 · 3 min read

The Engagement Crisis: there is a Light at the End of the Tunnel.

In the last 10 years or so, we have witnessed the growth of automation on data collection, analysis and reporting in the market research industry. We have also seen new technologies (VR, facial reading, mobile, etc.)…

Adriana Rocha
Adriana Rocha
Jun 8, 2016 · 3 min read

Online Panels: The Black Sheep of Market Research — Part 2

Panel companies are the ones with background, knowledge, tools and technologies to help online market research be great again.

By Adriana Rocha

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Adriana Rocha
Adriana Rocha
Mar 9, 2016 · 2 min read

Online Panels: The Black Sheep of Market Research — Part 1.

It seems people have lost the notion of what a market research panel truly is.

By Adriana Rocha

Anyone following Greenbook Blog, or reading the numerous articles posted about…