I Don’t Want a Pocket Full of Rocks
Creating a business from scratch is very similar to mining for jewels. Have you ever mined for jewels? When I was very little, my family went on a vacation… somewhere. There were hills and it was hot. On one of the outings we ventured out to this enormous hill made of nothing but white rock. It was dusty and the sun beat down and reflected back off the ground. There was no escaping the heat. My parents had the great idea to take us out to dig in the ground for jewels. This was not my idea of fun, but being 7 I didn’t have much of a say in the matter. To my dismay, we gathered our buckets and headed up the hill. The entire point of the outing was to dig through the rocks to find the few pieces of valuable stone. The establishment boasted that visitors from all over found priceless stones in their hills. That their hills were covered in these jewels, and that if you had enough luck and worked hard enough, you too would find the million dollar stone. I’m not sure how long we dug in the rock before relenting and going back to the camp ground, but I know we walked away with nothing more than a sunburn, filthy clothes, and a pocket full of rocks.
I feel that way now about many online business experts. I’m searching, and learning, and hungry to absorb as much as I can about marketing and content creation, and most of the time, I feel like I’m being sold a huge dusty hill of rocks based upon the promise of a hidden jewel.
People are boasting their knowledge and expertise, but after a couple clicks around it’s very apparent that they are posers desperate for their next dollar.
I know what knowledge looks like. I’ve been in the presence of true genuine experience and wisdom. It does not look frantic, desperate, or 21 years old. Knowledge or expertise is always learning. The more you know, the more you realize there is so much more to learn. An expert is assured in what they know, shares what they know, and has no problem if you reject what they’ve told you (because they also know, that you will learn the lesson eventually).
I’m tired of digging through rocks searching for a valuable stone, but because those little nuggets of value can be life changing, I’m going to be much more particular about which hills I spend my time on. I do not have the time, resources, or energy to waste on loud, obnoxious so-called experts. I’m going to find the genuine wisdom and dive deep there. Because I refuse to walk away from this venture with nothing but a sunburn and a pocket full of rocks.