The Pages Of A Sales Funnel
Are you confused about what exactly sales funnels are? Check out my blog post, What Are Sales Funnels? You’re not alone. Did you know that the number one reason small business owners say they can’t get their funnels set up? It is because they simply don’t know what to include. Here’s the easy answer. At the very least, there are three pages of a sales funnel: Sales page, Confirmation page and Thank You page.
Pages of A Sales Funnel — Sales Page
This one obviously comes first. You might call it a landing page, or in the case of a free opt-in, a squeeze page. Its one purpose is to get the reader to take action. Whether that’s to buy a product or offer up their email address in exchange for a free gift, this is the gateway into your funnel. Everything that follows depends on this page, so you want to be sure you include a clear call to action. “Buy Now” or “Click here to download this report for free” are good examples. Eliminate distractions. That means there should be no links to other websites or even a navigation bar. Address the reader’s pain points and how your offer provides the solution.
Pages of A Sales Funnel — Confirmation Page
Here’s where we ask the reader to confirm their intent. For a sales funnel, this confirmation page might actually be your checkout page. It’s where they enter their payment details. For a free offer, it’s simply the page your email management system directs them to next. It’s a holding page, if you will, while you wait for them to confirm their email address.
If you’re setting up a free funnel, this page has great power and you don’t want to waste it. Here is where you can offer an upsell, remind people to follow you on social media or give them a peak at your other products and services.
Remember, though, that they will only see this page once, so don’t put anything here that they will need to refer back to. That’s what the thank you page is for.
Pages of A Sales Funnel — Thank You Page
This is where they actually collect their downloadable item or get information about how your product will be delivered. I deliver my products in a membership site using the WordPress plugin Wishlist Member .
Like the confirmation page, the thank you page is valuable real estate, so you want to be sure you use it wisely. In addition to the downloadable item your customer just purchased (or opted in for) you also want to showcase your other offers. You especially want to showcase your products that are at a slightly higher price point. The reason why is because the person looking at this page is a hot prospect. He or she is in a buying mood. You want to be sure to take advantage of that by putting your most relevant offers on this page. To encourage buying, consider including a limited time offer. Scarcity sells, so if you can legitimately limit sales to a few hours or days or number of units, then this is the place to do so. You may also want to include a “no brainer” coupon offer. An insider’s only deal can be a powerful motivator, especially if it’s a fantastic price.
Extra bonuses are also a nice touch. You can give them access to additional products or services if they buy through your link on that page. These should be bonuses that aren’t advertised on the public sales page for that product. Again, insider’s deals are motivating.
Putting together a sales funnel isn’t complicated or at least it doesn’t have to be. As your business grows and you have more products to offer, you can expand your funnel to include more upsells and downsells, but for now, this simple setup is really all you need.
Adrienne Dupree is an online marketer and author. Her company, Leave The Corporate World Behind, teaches people in corporate America who want to get out of the rat race, stop trading their time for dollars and control their own destiny how to start an online marketing company.