…nd such failure? Part of the problem is not understanding what marketing is and what its goals are. Also, many techies (especially engineers) believe that a good product sells itself (wrong!). And many founders and executives have a negative bias against marketing and marketers (sad!).
ives best whe…esident for search products and user experience at Google once wrote in a publication on Bloomberg, “Constraints shape and focus problems and provide clear challenges to overcome. Creativity thrives best when constrained.”