Entrepreneurs usually have one idea or another which they eventually turn into businesses. The main question is how do you market your business and build enough demand for your product or service to scale up. Marketing your business to both the public and your potential customers is a skill which…

To most people in the online advertising space, hearing these two terms has become an almost everyday occurrence. However, for those who do not possess an in-depth knowledge and experience in the buying and selling of digital media, they’re mostly meaningless. So what is Real Time Bidding (RTB)? RTB essentially…