Social media is changing the trend in online advertising as these networks possess large quantities of personal information from users. This gives advertisers valuable insights on how to strategically adjust their marketing efforts and stay relevant.

With Facebook recording about 2 billion monthly active users in the second quarter of 2018 and also in addition to its advanced targeting platform, it is no surprise that Facebook is rapidly becoming the platform of choice for online advertising.

The great news is that irrespective of your advertising budget, you can still position yourself to compete favorably against your competitors.

Here are a…

Entrepreneurs usually have one idea or another which they eventually turn into businesses. The main question is how do you market your business and build enough demand for your product or service to scale up. Marketing your business to both the public and your potential customers is a skill which does not take much effort to master. On the other hand, for achieving a steady growth in terms of customers and revenue, there are a few key things which can be employed across a variety of businesses to effectively get the brand visibility that you desire.

Talk about your idea

To most people in the online advertising space, hearing these two terms has become an almost everyday occurrence. However, for those who do not possess an in-depth knowledge and experience in the buying and selling of digital media, they’re mostly meaningless.

So what is Real Time Bidding (RTB)? RTB essentially refers to the buying and selling of online ad impressions through real time auctions that occur in the time that it takes a webpage to load. These auctions are often facilitated by ad exchanges or Supply-Side Platforms (SSPs). …


Online and Mobile Advertising for Africa and Emerging Markets.

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