Adssets ABWhy a CMP matters in advertising?These days, anyone involved in digital marketing is dealing with “martech” since digital by default is technologically-based. It’s a…Jun 17, 2019Jun 17, 2019
Adssets ABNext trend in mobile, smartphones are sharper than laptops!Considering how ingrained mobile devices are in our lives, inbound marketers constantly follow and optimize their strategies for mobile.Jun 10, 2019Jun 10, 2019
Adssets ABWhy a DCO matters in advertising?Dynamic creative optimisation is a relatively unused technology in the online advertising space.Jun 6, 2019Jun 6, 2019
Adssets ABPersonalise VAST video using GEOIn a VAST world and where players work differently, we have accepted that the only way is to be smart in rendering. VAST provides a…Apr 25, 2019Apr 25, 2019
Adssets ABDCO for Behavioural TargetingData is oil in the advertising machine many people claim. In display advertising it’s the creatives that matter, that is what engages the…Apr 12, 2019Apr 12, 2019
Adssets ABNew rich media ad formatsWe are adding five new ad formats to our list of standard non-feed ad formats in ACM. The new ones are Transformer — Rich Image, Shifter…Sep 19, 2018Sep 19, 2018
Adssets ABWhat if ads are controlled by a machine?While being transformative as a concept, we’re still not fully aware of how revolutionary will artificial intelligence (AI), and machine…Aug 31, 2018Aug 31, 2018
Adssets ABTravel Remarketing is a Must!Combining 1st party data with real time 3rd party data is a great combination to enhance the brand awareness as well as the conversion rate…Aug 14, 2018Aug 14, 2018