AndrewUnderstanding OpenRTB: The Future of Programmatic AdvertisingOpenRTB (Open Real-Time Bidding) is an open-source protocol that standardizes the communication between ad exchanges, demand-side platforms…Apr 8, 2023Apr 8, 2023
AndrewWhat does ChatGPT Hold for Marketing and Ad tech? — dJAX AdserverChatGPT holds a lot of potential for marketing and ad tech, thanks to its advanced natural language processing capabilities and ability to…Apr 8, 2023Apr 8, 2023
AndrewThe Benefits and Challenges of Personalized Marketing in the Digital Age — dJAX AdserverPersonalized marketing, also known as one-to-one marketing or individual marketing, is an approach to marketing that involves tailoring…Apr 8, 2023Apr 8, 2023
AndrewPersonalised Marketing in the Cookieless Era — dJAX AdserverCookies are small text files that are placed on a user’s device (e.g. computer, smartphone) when they visit a website. They are used to…Apr 8, 2023Apr 8, 2023
AndrewWhy Advertisers and Publishers Choose Ad Streaming Platforms — dJAX AdserverAn ad streaming platform is a software system that delivers digital advertising content to targeted audiences in real-time, across…Apr 8, 2023Apr 8, 2023
AndrewMartech and AdTech in Targeted Personalization — dJAX AdserverTargeted personalization is a marketing strategy that involves tailoring the content and messaging of marketing campaigns to the specific…Apr 8, 2023Apr 8, 2023
AndrewA Deep Understanding of Video DSP — dJAX AdserverA Video Demand-Side Platform (DSP) is a technology platform that enables advertisers and agencies to buy and manage digital video…Apr 7, 2023Apr 7, 2023
AndrewWhy Audio Ads Could Become the Preferred Method of Advertising in Mobile Gaming — dJAX AdserverAudio ads are becoming an increasingly popular method of advertising in mobile gaming due to several key reasons. Here are a few:Apr 7, 2023Apr 7, 2023
AndrewHow VAST Mediation Plugin Helps Revive Users to Scale Their Business — ReviveAdserverMod.comCompany X, an online publisher, was struggling to maximize their ad revenue with traditional ad mediation methods. They were limited in…Apr 7, 2023Apr 7, 2023
AndrewWhat is Email Ad server and How does its Works? — dJAX AdserverAn email ad server is a software platform that enables the serving and management of advertising content within email marketing campaigns…Apr 6, 2023Apr 6, 2023
