Times are changing, and new innovations are taking over the world. Blockchain technology is one of the biggest and most significant creations of the 21st century.
AdTraxis, a company consisting of experienced global computer scientists, engineers and marketers, has decided to utilize the capabilities of blockchain technology and smart contracts which include efficiency, transparency and security, to create a decentralized digital ad serving platform.
Our aim is to streamline the inadequacies of the existing ad mechanisms and ensure that publishers get value for their money by eliminating fraud completely.
According to Jonathan Barnard, the head for forecasting at ZenithOptimedia, the…