How Your Restaurant Business Can Engage and Acquire New Customers Through Mobile Advertising?

One industry that has shown tremendous potential and growth in the recent years is the food industry. Both restaurants and food chains are targeting the growing middle class population where the percentage of disposal income has gone up substantially. One of the reasons why many restaurants and food businesses fail or shut down is because of the lack of proper brand exposure. You may have tastier and healthier items on the menu but how would you inform the customers about it? That still remains a challenge for most of the brands and new restaurants.

Most common challenges that newer food chains and restaurants face:
1. Don’t know how to advertise effectively and where to advertise?
2. What medium of advertising would be better, print, mobile or online?
3. What food items to include in the menu and what to drop?
4. How to engage and acquire new customers?

One misconception in the restaurant and food industry is that technology has nothing to do with the food business. While the truth is that technology has helped some of the world’s largest food chains such as McDonalds and KFC to increase sales and market share by engaging customers.
Restaurant owners and food chains can take advantage of mobile advertising to run targeted campaigns for engaging customers. Mobile advertising is a form of marketing done to target users on smart phones and tablets. It helps in promoting your restaurant to the customers through time and location sensitive, personalized information.

Another, most promising and result oriented solution is Augmented Reality mobile app for restaurant. It is not expensive, engages your dine-in, takeout and new customers by augmenting food menu items, bringing your signature dishes to life on smart phones and tablets and one you can use the same mobile app for targeting customers through print ads, brochures, printed menus and billboard advertisements.

According to a survey, 75% of smart phone users admit to taking their phones to the bathroom. This statistic portrays just how attached users are to their phones. Mobile advertising provides flexibility of targeting users anywhere, anytime and engage them by offering customized deals and discounts.

Restaurants and food chains can take advantage of augmented reality mobile app for as low as $3000 starting with basic features to analyze the impact of the solution. It promises immediate engagement through different channels such as print ads, bill board ads and mobile. It delivers the most amazing experience to the customers and extending the capabilities of the app, it can also enable pay-at-table feature that shortens bill collection cycle for dine-in-customers.

Conclusion
You can try various mobile marketing strategies and the one that brings you results is the best solution for you. Your budget and medium of advertising play an important role in the success of your brand. Always, discuss your goals and budget with a reliable partner before starting the marketing campaign. A good mobile strategy can take your business to the next level and that too within your budget.

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