AdvermusingsIs the use of rhyme a copycat crime?Would Joe la Pompe consider these two adverts copies? Or are they simply using the same advertising techniques to reach customers?Oct 24, 2018Oct 24, 2018
AdvermusingsCountdown NZ: Is that pickup or delivery?As Kiwi’s lifestyles & values change, supermarkets have listened & responded with a time-saving solution. How has Countdown marketed…Oct 22, 2018Oct 22, 2018
AdvermusingsAA Insurance reduces parental stress in their latest brand campaignThe latest campaign from AA Insurance NZ features Batman, but not in the usual way.Oct 18, 2018Oct 18, 2018
AdvermusingsSpoiler Alert: Dentist’s have a sense of humourPeople leaving the dentist with a smile? Is smiling okay at a funeral? It’s all covered off with Lumino The Dentist’s latest ad.Sep 19, 2018Sep 19, 2018
AdvermusingsIs the latest ad from VTNZ WOF approved?Automotive ads are largely pretty one in the same. Not true for VTNZ with their latest ad campaign, featuring a Fury Road style cast.Sep 18, 2018Sep 18, 2018
AdvermusingsWhat do purple robes, Queen and a loyalty card have in common?Fly Buys, New Zealand’s loyalty mecca, has a new ad. Come with me as I look at the ad and how it lands for new and existing customers.Sep 18, 2018Sep 18, 2018
