“Should we use GDN in this campaign or go with Programmatic?” — “Should we use GDN in this campaign or go with Programmatic?” This is one of the questions considered in most campaign planning. Both advertising channels have their own characteristics and in fact, they reveal their own value according to your campaign objective and budget. …

Increase your advertising success with AI Programmatic technology! — Increase your advertising success with AI Programmatic technology! Since technology, which has become an indispensable part of our lives, combined with the concept of artificial intelligence, we embrace a new innovation every day. This concept, which developed the technology and economy models of all countries on a global basis, is…

It is an incredible programmatic platform that allows marketers to manage truly cross-channel campaigns across Display, Video, Mobile… — The benefits of cross-channel DSP. It is a programmatic platform that allows marketers to manage truly cross-channel campaigns across Display, Video, Mobile, Audio, Digital Out of Home (DOOH), and Connected TV with privileged access to our global ecosystem of premium supply. Adviad’s cross-channel advertising platform enables you accurately measure reach…

Is it edible? — Is it edible? In the digital world, where new terms and 3-letter abbreviations are increasing almost every day, everyone definitely has a programmatic term. Thus, we’re pretty sure that you’ve heard this word or collocation a lot, especially in recent years. So, what is Programmatic? What are its features and…

В Азербайджане запущен новый стартап проект, который значительно облегчит задачу рекламодателям при размещении контента. — В Азербайджане запущен новый стартап проект, который значительно облегчит задачу рекламодателям при размещении контента. Теперь практически в один клик можно разместить рекламу одновременно на девяти различных платформах. Это стало возможно благодаря разработке под названием Adviad — новинке на рынке Азербайджана, создателем которой выступает команда специалистов под руководством Расима Давудова —…