The Importance of Influencer Marketing Living in the digital age, we have exposure to brand messages in every application found on our devices. Brand messages directly from the company can feel disingenuous to viewers since they are highly scripted, which has caused brands to question how they are going to…

Amid the pandemic, the Netflix documentary, The Social Dilemma, was released and was eye-opening to viewers since its goal was to expose issues with the tech industry. By interviewing current and past tech professionals, displaying how the industry has evolved into something that no one anticipated, and it is not…

Netflix Brand Objectives In 2007, Netflix saw the potential of streaming services, which is when they decided to ditch their old method of shipping products to consumers by allowing them to watch it directly online (Hosch, 2022). By moving to this strategy, they became one of the leading streaming services…

Our mission at The Mayfair Group The Mayfair Groups’ goal online is to elevate the lives of others by providing a place for people worldwide to connect with others and show their most authentic selves. According to the Who We Are section of the Mayfair Group website, “Our CEO, Sam…

The City of Gainesville is relatively large, with approximately “132,000 residents” (Cubit, 2020). The main draw to the area is the University of Florida campus because it is the heart and soul of Gainesville. It is common for people throughout the Gainesville area to discuss imperative topics revolving around campus…

When most people think of social media platforms, the ones probably at the top of their minds are Instagram, Twitter, Facebook, Pinterest, Snapchat, YouTube and TikTok. I know these social media platforms were for sure at the top of mine because of their popularity. However, niche platforms are now grabbing…

In today’s society, most of our lives revolve around social media because we are constantly immersed in the culture it fosters. According to Statista, females spend 62.59 minutes and males spend 49.53 minutes per day on social media (Statista, 2021b). Social media’s main selling points are that it gives an…