Why your Business needs a website ?
YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, millions of consumers are using internet to search for the products or services they need. Your local or small business will gain huge credibility by having a website. Without a website, potential customers are going to other businesses that are providing same services or products. If you already have a website but it is “home-made”, getting it professionally redesigned will provide your business with a professional image which will inspire consumers to visit or contact your business for their needs. For local and home-based businesses, this is absolutely beneficial since you do not have a store front in every area to promote your products or services.
Increase your Business value
Having a professional looking website boosts up the consumer’s confidence in you. A website is your online reputation that showcase your business as well as products and services you offer, your contact information and even your business address.The value of your business would be increased in everyone’s eyes — especially your customers.
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one.
Websites are simple and affordable to set up.
Many local / small business owners rely on using third-party platforms or avoid setting up their own website because they think it’s complicated or expensive.
But building and maintaining a website is easier and cheaper than ever before. Even if you aren’t tech-savvy or creative, you can now use simple web publishing tools to build a website in a couple of hours. And the fees for hosting a website start at less than $20 per month — probably one of the cheapest marketing costs out there.
Take my advice, all SME owners — there are no more excuses. If you’re putting off building a website, you’re hurting your business. It’s time to get started!
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
TARGETS A WIDER MARKET
Whether you provide products or services, you could advertise your business in any targeted location over the globe. An e-commerce website with payment gateway is a great place to sell your products or services to a wider market or even Globaly. Don’t you think you’ll be able to sell your products or services online? Don’t forget, even cars and houses sell online!
24/7 Marketing Associate.
Before you print a business card or spend a penny on advertising, you need to start marketing by building a website. A website will act as an Marketing Associate for your business. All business details, product information and promotions should live on your website first. Then, you can create marketing materials that fall in line with your domain name, which will drive customers to your website for additional information.
Websites Never Sleeps.
Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break. A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock — even weekends and holidays.
Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.
A website sells your products/services online.
Your website acts as an online digital brochure, that would share up-to-date information about latest offers of your Business. Most Interesting thing in a website is that you can change information any time — that means no waiting or paying for new print materials.You could guide potential buyers to the products and services they need by creating an effective website.
Websites Are Not Just Local, They Are Global.
Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services around the world, if you so choose.
A Website saves you money
As a small business owner you may think you can’t afford a professional website, but you can’t afford not having a website. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared the cost of a newspaper ad or printing ads, when you consider the potential market you can reach with a website, it will decrease your marketing cost upto 80% or same way it would increase your potential customer reach upto 10 times and in some cases if you reach globally it could reach upto hundreds or even thousand times more potential consumers .
IT IMPROVES CUSTOMER SERVICE
By including a FAQ page, adding articles or uploading newsletters to answer all your customers questions you could keep them up-to-date. What could be a better way to provide them with best services than by sharing information on your website.
You can greatly reduce the cost of customer support by having a FAQ on your website. There are many Top Companies that provide customer services straight from their websites.
No Website Means you’re Losing Business
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie. It’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you. This said, if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad. With such a low cost websites available nowadays, there’s truly no excuse for your website to look unprofessional and sloppy. If you can’t proudly promote the website you have, take it down. A bad website is far worse than no website — but let’s be clear… both are bad for business.
Just Google your Business
More than ever before, people are turning away from traditional means of finding information and looking online, especially by way of mobile devices. Your business should be at their fingertips when they look for the services or products you offer in the search engines.
Beat the big guys
Have you ever wanted to get into business, but don’t know how to compete with all the big names out there?
By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys in the market. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.
Feel Free to Contact the Author.
Adz on Net (We Build your Presence online)
Contact: +91–98883–49007, +91–76968–52148