The Reasons Why Gamification, Gameful Design And Learning Are Already Some Of The Most Engaging Tools In Business Today.

A hand holding a small lightbulb in a snowy forest.
A hand holding a small lightbulb in a snowy forest.

Whether you own a business, are part of one, are a marketer, HR professional or work in an educational institution, you will have come across gamification or gameful design at some point in your career. And you will likely have gone through the usual journey that accompanies the discovery of gamification; someone in the organisation has read something about it, thinks it’s a great new idea and starts to promote it with others in the organisation.

Naturally, this initial impetus gets some traction and to get quick results there are a few early adopters and there will likely be some…


A Series In Design & Game-Based Learning Tools And Toolkits.

Silhouette of a woman in a high rise office staring out over a city skyline.
Silhouette of a woman in a high rise office staring out over a city skyline.

When you decide to do a new project for your organisation or a client, be it a gamification initiative or something else, then the absolute first step that you should take is doing a Company Exploration session with the relevant team members and stakeholders. Doing this session will help you discover and decide what the business objectives for the project are and how the company can achieve these.

Within the company exploration session, the initiator, usually you, will explore what the level of interest is in creating a gamification solution. …


A series in Design & Game-Based Learning Tools And Toolkits.

Japanese street at night, with a street lamp in the foreground and japanese writing on signs in the background.
Japanese street at night, with a street lamp in the foreground and japanese writing on signs in the background.

Design exploration is a category title or umbrella term, that I’ve chosen that best describes a selection of tools that delve into the various features and facets of a company, organisation and/or project. For a quick reference of these tools and many more, you can go to the Game-Based Learning Toolkit at aestranger.com. These tools can be used for your own company or for that of a client project that you are developing a gamification solution for.

If you’re developing a gamification solution, then the tools within the design exploration category are the best starting points for you. With them…


A Look At The Motivational Levers Behind Each ‘Discipline’.

A child waiting at the bottom of very wide steps, getting ready to take the first step.
A child waiting at the bottom of very wide steps, getting ready to take the first step.
Photo by Jukan Tateisi on Unsplash

As the world starts to open up again, at least in Europe, many will likely be trying to figure out how to get back into the playing field. And many will be asking themselves whether it is better to be a Generalist or a Specialist?

Employers or clients will largely be looking for both types in any prospective individuals. The reasoning for this is that they wish to improve the creativity and innovative capabilities of their teams or businesses. Being a generalist and a specialist is what will give you distinct market value.

The truth then is that you should…


The Uses Of Gamifying Counselling And Mental Health Therapy.

Photo of a woman in the background, head obscured by the top of the frame, and an individual foreground, likely counselling.
Photo of a woman in the background, head obscured by the top of the frame, and an individual foreground, likely counselling.
Photo by Priscilla Du Preez on Unsplash

With the pandemic crisis of Covid-19, the world has been forced to embrace the various possibilities of 21st-century technology in its totality. If the numerous technological options weren’t a part of every aspect of daily life before the crisis, then they are most certainly now.

And with the new ‘working from home’ culture now being the norm, there has also risen the likely need for providing aid to those who cannot cope with it as well as others can. …


How to use gamification to improve the learning experience.

A block of white paper, lined paper, sticky note, a mobile phone, pens, pencils and paper clips explode from the centre.
A block of white paper, lined paper, sticky note, a mobile phone, pens, pencils and paper clips explode from the centre.

The world has been shunted forward and has had to embrace all things online in a very short amount of time. This advent has allowed for online learning to come to the forefront and for a lot of traditional educational institutions and models to be revisited and re-examined as to their viability in this new world order.

Currently, a lot of eLearning still follows the old methods of traditional learning. There’s too much rote repetition in what learners are doing. The process follows them learning theory, in a somewhat passive mono-directional fashion, and they are tested. If they fail they…


Group of people gathered at a beach at dusk, their silhouettes reflecting in the water.
Group of people gathered at a beach at dusk, their silhouettes reflecting in the water.
Photo by Mario Purisic on Unsplash

A Perspective On The Psychology Of How To Grow A Thriving Community

An outcome of the pandemic crisis is the increased interest in building, growing, and maintaining communities. As we have all experienced with working from home, we’ve all realized that the network of people we have and the community we have around us is of great importance. And businesses especially have had the importance of a community reinforced upon them.

Building and maintaining a community uses the same behavioral psychology as much of gamification does. …


Two men and four women standing and sitting, working and talking together.
Two men and four women standing and sitting, working and talking together.
Photo by Akson on Unsplash

A Look At Why Soft Skills Are More Important Than Ever In Our Current World

As our lives become more unpredictable with each passing day, the professional business world will undeniably require individuals to have specific skills that help them to be more creative and innovative. The skills that I am referring to are those that fall under the collective name of Soft Skills. It is more and more important for individuals to have a strong grasp of the various soft skills that are required in the business world. And one method to aid in learning and practicing these skills is through the use of gamification.

These skills are primarily those that have to do…


Utilizing concepts from gamification and behavioural psychology to help overcome feelings of inadequacy.

Clowns mask with white gloves and red balloons on wooden boards
Clowns mask with white gloves and red balloons on wooden boards

Considering these unique times, many people are exploring new areas that they may not have wanted to try or have been waiting for a better time to try. But as those luxuries are no longer an option, many have jumped into the deep end to figure out a way to survive and succeed.

What comes from this then is that you might start to develop the feeling of being inadequate and an imposter. …


Why do people think gamifying something is a bad idea

Droplet of water mirrored perfectly on a clear water surface with a yellow green gradient background.
Droplet of water mirrored perfectly on a clear water surface with a yellow green gradient background.

There have been articles on the dark side of gamification, or why it’s a bad idea and then listing the various well-known examples that highlight that it is in fact true. I have an issue with these articles as they are often the definition of bias confirmation. Stating something is bad and then only giving bad examples is bad practice. These types of articles have in essence become the shadow that hangs over gamification and all the good that it can and/or could do.

Though don’t make the mistake in thinking that the examples of bad gamification are not unwarranted…

Albert van der Meer

Audience Engagement & Behavioural Design Consultant, Writer & Author of Press Start // more info & services @ aestranger.com

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