Blogging in 2020: Is it worth it?

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The short answer is YES. While blogging may be different than it was 10 years ago, it is still relevant to your business in 2020. And, now that most of us are under the #StayHome #StaySafe directive…perhaps you have a little extra time to blog? I know I do!!

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The internet has an appetite for information that still has to be satisfied. Billions of searches are conducted every single day looking for everything under the sun. If your business is represented online, these searches represent a steady flow of potential prospects who are looking for what you have to offer.

A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services.

However, blogging isn’t what it used to be, so you should consider a few changes to your strategy.

Know Your Keywords

These are the search terms your ideal prospect is using to find answers. When you know what your keywords are, you can easily create blog posts that will:

  • Attract the right visitors to your site
  • Position you as the expert in your niche
  • Make it easy for your ideal client to find — and get to know — you and your services

“Talk to Me Like I’m a 5th Grader”

While it’s important to know and use keywords in your blog posts, it’s even more important that you write your content with people in mind over search engines. Google does one simple thing: provides information to those who are searching for it.

In addition to keywords, you need to focus on user intent. In fact, Google’s increased focus on user intent with their BERT algorithm update means you should focus on it too. (Content Marketing Institute)

If your blog isn’t engaging, informational, or even entertaining, Google won’t rank it for search. In addition to that, not only does it need to be readable, today’s standards demand it be visual and engaging as well.

Be Consistent

Content marketing — and blogging, by extension — used to be a numbers game. The more content you produce, the greater your results will be? Not anymore. Now, the higher the quality of content you produce, the greater your results will be. That means setting — and sticking to — a content production schedule is a must.

For most websites, even a monthly schedule is both attainable and sufficient to assist in building a steady stream of traffic.

Keep Long-Term Goals in Mind

Blogging is not a fast business-growth strategy but it is excellent for long-term sustainability. Those posts you write this month will continue to rank on Google many years from now, bringing in more and more traffic and potential clients.

Tip: Make sure your content is updated if you don’t want old news to rank!

Use Good SEO Practices

Aside from keywords, great bloggers know there are many techniques you can use to bring in more readers, including:

  • Link out to authority sites from within your blog
  • Link internally to other, related content on your own sites
  • Use graphics and sub-headlines to break up long text passages
  • Take the time to write compelling meta descriptions
  • Create content that other sites will link to

Get the Word Out

Each new blog post is an opportunity to be seen, so take the time to share your content socially, and encourage your readers to do the same. Share your post on your Facebook page, Twitter, LinkedIn, Pinterest and anywhere else your ideal client is likely to see it.

Tip: Content “lives” the longest on Pinterest! This is because Pinterest is unique in that it is a search engine first, then a social media platform.

Mix It Up

Not every post has to be a 3,000 word article. In today’s online world, the reality is that people are hanging out in other places in addition to blogs. You could spend all of your time on platforms like Instagram and YouTube and see all of the content you want from your favorite bloggers.

So, if you want your blog to work for you, you should include other types of content as well, such as:

  • Video
  • Infographics
  • Curated content
  • Short opinion pieces
  • Audio

and point your viewers to your links there.

Have Fun

Above all else, have some fun. There is room for everyone in blog-land, but you’ll need to differentiate yourself somehow. Inject your personality into your blog, talk with your readers, not at them. Don’t be fake. Not only will you more easily attract your ideal client but you’ll enjoy blogging a lot more if you use your authentic voice.

Learn more about me at annedivitto.com

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Content Marketing, Social Media, Editor of Marketing & Growth Hacking ~~ Love God, Family, Friends and my Pups!! http://annedivitto.com

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Anne DiVitto

Anne DiVitto

Content Marketing, Social Media, Editor of Marketing & Growth Hacking ~~ Love God, Family, Friends and my Pups!! http://annedivitto.com

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