Andrew E. OsegiinInbound InsightsSocial Media Benchmarking: What to MeasureA benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous…Apr 29, 20161Apr 29, 20161
Andrew E. OsegiinInbound Insights5 Tips for boosting Facebook EngagementThe word “engagement” incites both pleasure and pain for many. It’s terribly over used in marketing vernacular, but when we see it…Apr 18, 2016Apr 18, 2016
Andrew E. OsegiinInbound InsightsManaging Social Accounts for a City-Wide Event or FestivalWhen tasked with monitoring and scheduling for a social account during a festival or city-wide event, there are some basic guidelines…Apr 12, 2016Apr 12, 2016
Andrew E. OsegiinInbound InsightsHonesty and Controversy in Social Media PRPublic comments are a beautiful thing. They often influence the content we consume even before we decide to click and read. This is…Mar 30, 2016Mar 30, 2016
Andrew E. OsegiinInbound InsightsEmploying User-Generated Content: Healthcare MarketingUser-generated content (UGC), otherwise known as consumer generated media (CGM), is arguably the strongest aspect of social media…Mar 23, 2016Mar 23, 2016
Andrew E. OsegiinInbound InsightsSeaWorld vs. Blackfish: A Crisis PR War Rages on Social MediaMar 15, 2016Mar 15, 2016
