Aequilibrium Inc. rebrands to Omnia and shifts to Web3
As it’s position as the leading marketplace for all things AR expands, Aequilibrium is changing its name to Omnia and moving to a Web3 native environment. What’s not changing is its goal of ensuring that AR creators continue to keep 100% of their earning while providing the easiest to use and most efficient marketplace to marry businesses with creators, creators with partners, and end-users with more robust AR experiences.
Chicago, July, 2022
Aequilibrium is thrilled to announce and unveil our refreshed brand identity.
Aequlibrium was founded with the singular goal and mission to democratize and accelerate the creation and adoption of AR Content.
Why Omnia? Omni is latin for “all” or “every” with a greek root meaning the same thing. We placed an “A” at the end to reference AR, our industry, and our overall direction of being the-go-to shop for every type of AR content possible, imaginable and technically feasible.
While the brand has changed, we’ll conduct business under the Omnia name from now on; our legal name, however, stays the same, Aequilibrium Inc. along with our core beliefs.
1- Low-entry: Aequlibrium was the cornerstone marketplace providing a zero-barrier of entry for business that want to incorporate AR experiences into their marketing and operations, and for AR creators to engage with these businesses. Omnia and its new Web3 platform will continue this marketplace and continue to improve and enhance this marketplace.
2- Open: Omnia is an Open AR Marketplace, welcoming, encouraging and promoting any type of unique, creative AR work.
3- Trustworthy: We’re familiar with the concept of trustlessness being associated with Web3, and any decentralized system. However, we still think Businesses will need trustworthy AR partners (creators and software providers) that will take them from start to finish on their AR journey.
Changes
Why the Change to Omnia? Since Aequlibrium was founded, we have been learning from the marketplace, and gaining new insights into ways we could improve.
Each day, we saw more and more evidence that proved that the direct matching system we developed for our marketplace was a better system and was, 7x faster on average than the traditional bidding systems that we look to replace. However, we realized that we were still not empowering the AR creators to the degree we wanted to and hence were at risk of limiting the possibilities and use cases that could be transacted on our marketplace.
By shifting to a Web3 model, we can ehance the Omnia marketplace by integrating, among others NFT marketplaces, such as myNFT, resulting in two key improvements:
- AR Creators will be able to reuse, however they decide to, any asset they have created for an AR Campaign either through us or outside our marketplace and list those as NFTs that are going to be viewed in AR.
- The ability to add tokenomics principles with unique incentive <> reward programs giving creators tokens in the form of direct project submissions to businesses that select to be available to receive such submissions. These tokens will be earned by using tools integrated with our marketplace or by interacting with the rest of the creators, and by voting and ranking AR projects in different categories. This system will also be paired with our referral program.
What won’t change? The ability to businesses to learn about AR and to find and contract with creators who can help them bring their ideas to fruition. Businesses can learn about AR and even browse AR projects on a Web 3.0 digital catalogue. And as before, businesses will be able to also interact with Creators and retain Creators to help develop the AR experiences that they desire.
Moving forward, we truly believe that this Web3-based system at Omnia will allow the AR creators to emphasize their’ creativity in a more efficient manner and allowing them to accomplish more with their projects and ideas as they gain greater exposure to businesses looking for that next killer app or to get started building assets for the to be Metaverse.
We invite you to visit the new Omnia AR Marketplace, and to learn more about the new partnership program and pricing tiers. The updated product will be live soon.
Visit www.theomnia.io to learn more and sign-up.
Contact information
contact@theomnia.io
Instagram: @omnia.ar
Twitter: @omnia_io
