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PROBLEM:

COVID-19 hit us out of no where and brands had to immediately shift. Completely Bare had plans to release a new product, but COVID-19 changed their plans. They pivoted to quickly release a hand sanitizer product to speak to the current times.

SOLUTION:

With a small budget and the immediate need of photos and graphics to market the product we had to act quickly and create ways for our team to shoot at home, alone. We created photos, graphics, and social posts to push for the sales of their hand sanitizer, completelyCLEAN.

We made a complete organic push (as Facebook banned from promoting products that may be taking advantage of the pandemic — including hand sanitizer).

RESULTS

Through our organic social efforts, we saw a total of 371 hand sanitizers sold within the first 4 weeks of release.

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I was “that person” today.

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I was on the highway this afternoon and this rape van was swerving left and right, in and out of their lane. No one could pass them and basically backed up traffic. I would normally be someone to internally complain and think “They are gonna kill someone” or “What a f****** idiot”, or even Snapchat the debacle (sorry, I do admit I Snapchat at times while driving).

But not today. Today I decided to be the person who actually follows through and call that “How’s My Driving?” 1–800 number.

After I called in, I finally got the balls to pass the guy (I needed balls since he was still swerving and I literally could have died), I noticed he was a pretty old man. I had instant remorse. …


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I started my company in August of last year. After years of contemplation, months of strategizing, and weeks of designing, I was pushed to finally pull the trigger and launch The Creative Exchange.

TheCreativeExchange.co was purchased over 2 years ago and I just let it sit there. I never knew when the time would be right or when I would actually have time to create the company of my dreams, but lucky for me, the time came about a year ago. After a temporary job ended, I found myself unemployed and not sure of what I wanted my next move to be. I found myself surrounded with new opportunities and choices that I needed to make. …


Anytime someone starts with “Did you hear about _______” and that blank is filled with a name, I always assume the worse. They’re dead. Most of the time this isn’t the case, and others it unfortunately is.

I got that text yesterday afternoon. I immediately assumed the worst and I was right. But the story gets worse. The next door neighbor was the dad of a family I grew up with and have known for years, was dead, but he committed suicide…right in my backyard.

I lived, and my family still lives, in a nice country club neighborhood in a small town in North Carolina…where there is too much gossip I might add. My neighbors were always really nice people, even during my rude years as a teenager, they were always very friendly. I, now a 23 year old women who just goes home to visit during holidays and special occasions, will be going back tonight to attend a funeral. To face a family that has to experience this tragedy, to see people I haven't seen in years, and to constantly wonder what pushed him to that point. That is all I will be doing tonight. I will not be celebrating the launch of my company like I planned, but I will be doing this. …


I have 15 holes on my body…and today I made that 16. Now, these are holes I chose to have, paid to get, and experiences I have chosen to endure…by a buff guy covered in tattoos.

Now I have never been a fan of needles. I absouletly hate shots and tattoos have been something I’ve been too chicken to go through with, but there is just something about piericings. It’s quick, in and out, it gives some type of “high” that I can’t explain. I love that high.

Now I have been getting piercings since I was 16. I get them becasue I want to adorn my body in a certain way, this is my way of standing out. …


Yesterday I did something I never thought I would be truly comfortable with…I went to church.

I grew up in the Methodist Church, a pretty strict place overrun with old people and their families whom have been going there since it was built, my family included. It really gave me the wrong impression of religion I mean why was I was forced to go to this place every Sunday? A place where I was one of the only kids among dozens of elderly people, a place where I couldn't relate or didn't understand what the message was each service, a place were everyone hated each other and the old women gossiped non-stop, a place where they didn't accept anyone that didn’t look like them. This just didn't make any sense, why am I being pushed to going to this place every week? I don’t like anything I see, or anything I hear! Not to mention the church stayed in debt and struggled to keep people coming in the doors, I mean that was a red-flag for me on it’s own. If this was what religion was and what being “Christian” meant, then I surely didn’t want to participate. I mean I still went to church every Sunday and did my best to listen to the message and try to make it make sense, but I still wasn’t learning anything. …


Let me start out by saying this is something no one like me (me being a 23 year old white girl from North Carolina) would ever do. Not to mention I am a naturally curly redhead, which is one of the most uncommon hair genes.

My whole life I have been identified (and teased) because of my hair. I have gotten everything from Big Read to Carrot Top to Ginger to, the unglamorous, Fire Crotch…and the list goes on. …

About

Anna Sullivan

Founder of The Creative Exchange | Brooklyn, NY

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