Facebook Unbundled

Remember When Craigslist Was the Site Being Unbundled? Now It’s Facebook

Tony Traina
Apr 4, 2018 · 1 min read

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In 2012, Andrew Parker, A VC at Spark Capital, put together a now famous graphic of all the marketplace companies trying to carve out a niche from craiglist.

Now, it seems like Facebook is the company that many entrepreneurs are trying to carve niches out from. In the last few weeks, there’s been a lot of comments to the effect of “I’d love to delete Facebook, but I use [Messenger, Groups, Events] a lot and there’s not real substitute.” All of these niches are uniquely enabled by Facebook’s Social Graph, but, to a varying degree, companies have had success in carving out a nice business for themselves.

The great Facebook unbundling

Unfortunately (for competition’s sake), Facebook has also bought some of the competitors that once encroached on crucial FB functionalities (Instagram and photo sharing, Whatsapp and messaging). Additionally, some of these companies existed before Facebook, but have remained viable businesses over the years through some differentiation. Some of these startups may occupy multiple niches, but I highlighted their main functionality here.