Founder, Conspiracy of Love,a social good consultancy | Writer, ‘Good is the New Cool: Market Like You Give a Damn’ | Keynote Speaker www.afdhelaziz.com
By Afdhel Aziz
The opportunity for brands to take a leadership role in translating the energy of the moment into lasting progress has never been greater, writes the co-author of ‘Good is the New Cool’.
As brands strive for differentiation, relevance and growth, a clear purpose brought to life in compelling ways is often the difference between success and failure. In this article, I try to give a…
After nearly two decades as a marketer working for companies like Procter and Gamble, Heineken, Nokia, and Absolut Vodka, I wanted to take a moment and reflect on some of the highlights — and some of the things I learned along the way.