4 Tips To Make The Best Out Of Programmatic Ads
Programmatic Ads are in the news…
Of late, programmatic ads have been a lot in the news. Unfortunately, not for the good reasons. After Google’s YouTube fiasco in the automated ad placement of programmatic ads, major advertisers have pulled off their ads from Google and YouTube.
While programmatic technology enables advertisers to specifically target their users based on their interests and demographics, it can’t pinpoint towards the exact site or content that’s being viewed by those users. The current noise is an outcome of such loopholes in the programmatic model.
Obviously, no brand advertiser would like to be associated with objectionable or inappropriate content and burn their ad spends.
But does it mean that programmatic advertising is a sham?
Programmatic advertising is merely a data-driven system that automates the media buying process of ad inventory by connecting the DSPs (demand side platforms) and SSPs (supply side platforms) with an aim to enhance relevant audience targeting. Just like any other system, programmatic advertising also has its own set of challenges that need to be fixed.
Magna Global predicts that programmatic will make up 50% of all global ad spend by 2019.
That said, let’s look at 4 ways to make the best use of Programmatic ads.