The Meta Hype is Not Overrated

Affyn Official
4 min readDec 8, 2021

Christina Yip, an accomplished chief marketing strategist in the Blockchain space, tells us more about what she thinks of the Meta hype.

Affyn’s Chief Marketing Officer, Ms Christina Yip

Who is Christina Yip?

Christina has led and transformed fintech and blockchain companies across Asia since 2015. Her impressive track record includes accelerated growth in startups, ICO structuring, and leading marketing initiatives in various blockchain consultancy firms that worked with more than 200 blockchain projects, including Chainlink, Elrond, EOS, VeChain, NEO, Harmony and Zilliqa. She is also the Chief Marketing Officer of Affyn.

Christina has an interesting story on how she entered the blockchain industry.

Years back, her then-boss knew the potential of the blockchain industry. He got Christina involved, but he left her to figure out most of the industry-related work, including marketing materials, investment pitch decks for investors, and even translation of English/Chinese documents with many technicalities which were unfamiliar to her. As she learned and read more, this amazing technology blew Christina away. What a wonderful creation of returning power back to the public, she thought.

She then quickly joined a top tier Blockchain consultancy company and started working with clients on company formation and ICO structuring in Singapore and other countries, predominantly China, Hong Kong, Korea, and Japan while ensuring compliance of ICO processes such as KYC, AML, privacy policy and pre-ICO agreements. Which led her into getting herself becoming a UK legally trained solicitor. She then went into developing an internal legal framework, processes, and documentation for the ongoing legal operations of Blockchain businesses. But after going through different roles in the Blockchain industry, she returned to her passion — marketing. She now focuses on how to facilitate faster adoption through real-world use cases for the Blockchain industry. And it is the Play-to-Earn Metaverse that brings out the geeky side of Christina.

The Meta Hype is Not Overrated

There has been an increased level of scrutiny surrounding the Metaverse, as some observers believe that it is the latest buzzword to hit the technology industry. Supporters of the Metaverse, on the other hand — a persistent and expansive version of the modern internet — transcend these hype cycles. Metaverse, they believe, is not just a buzzword — it is an evolving form of the internet. A Metaverse is neither a new idea nor a hologram, but it is hard to summarize in a few words.

“Eventually, I believe people will come to see why this is so important — and why it is a real thing.” says Christina

The Metaverse is generally accessible through massively multiplayer online games. Last year, players were offered a unique opportunity to experience a virtual Travis Scott concert inside a freeform digital world during the virtual Travis Scott concert. We will live in a virtual universe that consists of everything in the real world and more. There are times when these use-cases do not make any sense or when these companies that do not belong in video gaming or blockchain or metaverse realms start talking about it. It is a cause for concern for us all, but it does not take anything away from where the market is headed.

No Better Time Than Now To Get Involved

Global culture has already undergone many changes, including the expansion of gaming and the move to digital life spurred by COVID-19. As a result of Mark Zuckerberg’s endorsement of the Metaverse, new start-ups, venture capital funds and self-identified expert consultants have emerged to take advantage of the current metaverse hype.

Christina points out “Those who follow the Metaverse for years know its development is not contingent on the success or failure of these companies, or even their own Metaverse-related concerns. Without a doubt, the Metaverse is a reality, and there is no better time than now to get involved.”

The backlash to every crazy idea is inevitable. But eventually, when the whole world adopts them, they make sense.

She continues “We need more projects in Asia which spearheads the metaverse space and Affyn will be one of those names that reveals how a powerful ecosystem can bring about gamers and non-gamers together. I look forward to accelerating Affyn, where we showcase our virtual dream to the real world.”

About Affyn: Affyn is a Singapore-based company building an integrated ecosystem with a Play-to-Earn Metaverse where the virtual and real world converge. FYN token will be the official blockchain utility token which users can earn and utilize within the ecosystem.



Affyn Official

An interoperable ecosystem powered by $FYN that connects games to the real world.