Affyn Official
3 min readMay 25, 2022


Cedric Fiorentino, an industry legend who has a strong knack for creating exciting game experiences, discusses the creative aspects of Web 3.0.

Cedric Fiorentino, Affyn Creative Director

With more than 25 years of experience under his belt and 20+ AAA games, Cedric Fiorentino is all about creating experiences that players find memorable and impactful for years to come. He began his career with Epic Games in 1995, where he started on titles in the Epic Pinball series, quickly followed by his first major title: Unreal.

He said, “From there, I moved on to designing and building game environments for Unreal Tournament, a first-person shooting game.” He created Facing Worlds, which is still revered to this day as one of the most defining maps in the games industry.

Cedric Fiorentino also worked for several companies such as Webzen, Arcane Studios, Ubisoft, LucasArts, Bandai Namco, Virtuos and Netease, and major franchises such as Tomb Raider, Star Wars, L.A. Noire, Ghost Recon, Starlink and more, creating more than 20 AAA titles. We are excited to have him as part of the team who can articulate and drive Affyn’s vision, thanks to his deep expertise in design and creativity.

Cedric Fiorentino in Affyn

When it comes to Web 3.0, technology serves as a catalyst for innovation, whether the goal is to enhance the user experience, provide ongoing access to fresh content, or create ever-more-immersive designs. Besides creativity, innovation also plays an important role. This is where Affyn’s in-house Creative Director, Cedric Fiorentino, comes in with the goal of bridging the gap between Affyn’s mission and the artistic vision of the products.

He said, “I chose to join Affyn because this company and its goals are what the industry needs at this stage. Web 3.0 development faces many challenges, and I believe that my experience in games development during the past 25 years would be a valuable asset to the team.”

“Web 3.0 also opens the door to new creative possibilities and developments in the industry. Making it inclusive, accessible and lowering its entry price is an exciting challenge that hasn’t been solved yet, and Affyn is well-positioned to crack that problem.”

“I also believe that products that value and respect players as well as put their interests first will be successful in the long run, and this sits at the heart of Affyn’s philosophy.”


About Affyn

Affyn is a Singapore-based company building an integrated ecosystem with a Play-to-Earn Metaverse where the virtual and real world converge. FYN token will be the official blockchain utility token which users can earn and utilize within the ecosystem.



Affyn Official

We are a startup in Singapore who wants to remind people of what's truly important in their lives: the bonds with their friends and family.