Affyn Official
3 min readAug 4, 2022


Ksther Lim, nicknamed “transformer” due to her involvement in several transformations and setting up of departments, shares her thoughts on how people are a priority and key to Affyn’s success.

Who is Ksther Lim?

Ksther Lim, who has about 20 years of experience, enjoys re-imagining and revamping human resources and functions to support organizations’ transformation and other strategic outcomes. She spent her time in various sectors, including public, private and not-for-profit, cutting across both Tech and non-Tech organizations. She stands that people are key to the results of an organization, and HR, marketing, and technology must work hand-in-hand to achieve strategic and effective results.

Before joining Affyn, she was Vice President Human Resources in ComfortDelGro, a global conglomerate as well as one of the largest land transport companies in the world. Prior to that, she was the Head of Young Talent Office in GovTech Singapore, one of the top 10 employers with IT graduates.

Ksther Lim in Affyn

As Chief People Officer, she leads Affyn’s growth and transformation through the lens of people — how we take care of Team Affyn, as well as how our Team Affyn see themselves and their relationship with the company. These include building and putting in place various HR functions and, more importantly, solutions that work for Affyn and our team. Her extensive experience enables her a deeper understanding of the challenges and opportunities that come with a rapidly growing company such as Affyn.

She says, “we want to build a team where we work together to accomplish great things and enjoy the fruits of our labor. It happens when everyone in Affyn believes in and contributes to the growth of our team and Affyn. This makes us an appealing employer to Affyn and people looking to join us. As you can see, almost everything in Affyn is a team sport, and everyone has a stake in the outcome. Hence, the sense of ownership is critical. These will be some of our HR priorities over the next two years as we continue to unpack our value proposition and make our people proud to be associated with Affyn and own it.”

Ksther also has a strong conviction that technology is a tool to make things better for humankind and society and more fun. Hence, she joined Affyn. “Seeing Web 3.0, metaverse, GameFi, and blockchain thrown into one statement is exhilarating and, in some ways, a mystery waiting to be unveiled! I want to be part of this exciting exploration and journey, and I want to do this with a visionary team that is driven by the goals we are aligned to. Hence, I decided to join Affyn.”

“In Affyn, we aim to make it easier for the mainstream users to adopt the new technology spaces. They can have fun and enjoy the gaming experience while benefiting from the fast-growing market through our real-world utility. It will be heart-warming to see families or friends coming together, exploring, playing, and earning through our game, sharing their joy and even tips on their NFTs, and talking about the holiday trip they bought through us! And all these without worrying about how the technology works. And that’s what Affyn is doing!”


About Affyn

Affyn is a Singapore-based company, using blockchain-powered technology, to develop mobile games with integrated geolocation and augmented reality capability. Affyn is pioneering the gaming model with a sustainable play-and-earn economy where rewards earned in the virtual world have the ability to also be utilized in the real world.



Affyn Official

We are a startup in Singapore who wants to remind people of what's truly important in their lives: the bonds with their friends and family.