Hey Scott — really appreciate your thoughts on “process as cover”. It reminds me loosely of some of the work by McKinsey on the The Horizons and how we need to use different metrics to measure different types of projects.
When we’re operating in areas with high uncertainty (which basically by definition would be anything…
thanks for responding! To be honest, I’d forgotten I’d written this post, so it was cool to revisit.
As for “to better understand how someone constructs this belief matrix micro-moment, specifically with their mental model(s) to how life works + making progress + desire to enjoy the transformation ( + push / pull triggers)” —
Does this mean you’ve read The Infinite Game by Sinek? I take it youd recommend it?
As my fellowship is nearing an end, I’m starting to shift my focus from UX back to product / service design. We should catch up!
Hi Cindy! Thanks for sharing this approach.
One question I have: how do you offset any “need to please” halo effect when you ask people their likelihood to use the product? People aren’t very good at telling the future (look at all the gym memberships people buy and then don’t actually use).
Thanks for sharing these! The Open House in Ottawa was super fun, thanks for all three work that went into it!
I HAD to comment since you mentioned travel logistics… a topic near and dear to my cohort 3 heart :-)
Hey! Thanks for sharing this write-up. Question: above you share a weekly cycle that includes testing/prototype revision, but here it looks like you averaged 1 prototype every 6 weeks. Does that mean not every cycle included prototyping?
Thanks for trying to avoid controversy with attribution!
Quick comment re: the end where you say “if you’re 3M, if you’re Samsung”. I feel like implicitly you’re making a case for considering your own capabilities / strengths, not SOLELY customer demands. Is that a fair assessment?