Whilst out and about I’ve been asked a number of times how Reincubate came to be, and how it grew from my original work supporting entrepreneurs into the iOS & app data business that it is today.
I set up Reincubate in 2008 after leaving Confetti, where I had served as Chief Technology Officer for some years. Over the course of my career I had found that I particularly enjoyed working with founders — and their vitality, passion and capability — but that as the companies I worked with got larger, the founders tended to be replaced by professional CEOs who were much less motivated by a vision of product. …
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