I’m going to check out your other articles on this topic. I’m currently building a SaaS product targeting small to midsize businesses. Specifically, I’m building a tool for businesses to track and measure revenue and metrics generated from referrals, community building activities, and customer references. This tool will not only help my customers understand how these three activities impact their buisness but also allow them to support and engage their customer advocates. Thanks for sharing this article. It was very helpful to me as I think about how to scale my buisness in the future.