Look around: Costs are everywhere

Tom Darlow
Mar 20, 2016 · 1 min read

It’s easy to rest on the assumption that costs are only monetary. In product design, this misses an important point — costs are everywhere:

  • Waiting for a webpage to load is a cost.
  • Typing in your card details is a cost.
  • Figuring out whether to trust a company you’ve never heard of before is a cost.
  • Learning how a product works is a cost.
  • Signing-up is a cost.
  • Waiting to find something out (yes, uncertainty) is a cost.
  • Having to print out, sign and post a form is a cost.
  • Handing over your personal information is a cost.

Identifying costs [and] what they might equate to for your users is an insightful way to inform how you think about the products you make.

Tom Darlow

Written by

Designer working on bringing products to life. Cofounded Fruitful. Recovering from 25,000km motorbike travel across Asia. Likes cold showers & music

More From Medium

Also tagged Product Design

Also tagged Product Design

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade