How to: increase your LinkedIn profile views by 687% in 3 minutes

or Using JavaScript to increase your exposure to 2nd degree connections


“Alex, profile views matter ”, taunted my LinkedIn profile page. You’ve probably seen the message too — on the Who’s Viewed You section of LinkedIn.

Of course I interpreted that message as a challenge and decided to increase my profiles views. I was inspired by other Medium Growth Hacker writers like Karan Thakkar, Neil Richler, and Nebojsa Radovic.

“For me personally, digital marketing is a game of trial and error. It’s no different here. If no one is looking at your profile, you have nothing to lose.” Nebojsa Radovic via Medium

My experiment lasted only a few minutes and gave me the exponential growth in profiles views that I was looking for.

So how did I do it?

I invited ≈2,160 people to connect in 3 minutes using Chrome Developer Console + JavaScript.

The results:

Profile views: I saw an immediate increase in profile views when I ran the script two days ago. Despite running this on a Thursday (calculations made as of each Sunday) I have seen a massive 687% increase in weekly views.

Connections: I saw a large number of connection requests accepted (approx 50 in the first 10 minutes following the running of the script). This continued to happen 48 hours later but the rate had decayed to approx 1 per hour. Cumulative total as of t+36h is ≈200 connections.

Messages: A small number of people have taken the time to write to me. These have all been positive and I’m looking forward to these new conversations.

The ‘hack’:

I modified a script created by Karan in this article. Then I unleashed it on my PYMK (People You May Know) page. I’ve reproduced the code below.

a = setInterval(function(){window.scrollTo(0,document.body.scrollHeight);$('.bt-request-buffed').click();}1000);

So what?

It’s always worth asking “so what!?” — I think the implications for this experiment depend on who we’re talking about.

For the average user: I think the average LinkedIn user doesn’t have much use for this experiment. It may come across as spam-like or inauthentic. Most people that I’ve spoken to consider LinkedIn only for people they’ve worked with or know well.

For the job seeker: I’d argue that this method of gaining attention is very valuable for a job seeker. The benefits are self evident: increased exposure to 2nd degree connections, quantitative feedback on the appeal of your profile, and new professionals asking about your work.

For the sales professional: Likewise for the business development or sales professional this can be a great way to reach out to potential clients. However the main limitation of the method I’ve outlined above is the lack of targeting. In a future experiment I will try to sector/experience filters to the current ‘shotgun’ approach.

More broadly I have a number of open questions:

  • Will this kind of activity undermine the quality of LinkedIn as a networking platform?
  • Should LinkedIn limit the number of 2nd degree connections you can add?
  • Could LinkedIn add a mass-adding feature for sales professionals?

Looking forward to your comments.


Next article:

I plan to explore the business development opportunities further. My goal will be to apply a more refined script that targets specific industry and experience segments.

Disclaimer:

I’m pretty sure this is against LinkedIn’s User Agreement. Please don’t point fingers at me if reproducing this experiment gets you reprimanded by the nice people at LinkedIn.

I predict that LinkedIn will soon implement the rate-limiting that Twitter uses to prevent this kind of scripting.

Add me on LinkedIn, twitter or github for more data analysis, scripting experiments and tech news.