21 AI Prompts: Tips for Enhancing Website Copy

Afshan Baig
3 min readJan 16, 2024

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Men writing ai prompt on opened AI chat on laptop
Opened AI chat on laptop

Using artificial intelligence (AI) to help with writing website content is a smart move. Whether you’re an experienced writer or just starting, these tips will help you write website content that grabs people’s attention and does a great job. Let’s explore and see how AI prompts can make writing for websites easier and more effective! In this blog, we’re going to share 21 ways you can use AI to make your website's writing better.

21 AI Prompts for Website Copywriting:

Here’s a simpler and more human-friendly version of the 21 AI-Prompted for website copywriting:

  • Homepage Headline: Come up with a catchy and short headline for the homepage that shows what the brand is all about.
  • About Us Story: Write an interesting story for the ‘About Us’ page that tells people what the company does, what it stands for, and its goals.
  • Product Descriptions: Create exciting and detailed descriptions for new products, focusing on what makes them special.
  • Blog Topic Ideas: Think of blog topics that people will want to read and that are also good for search engines.
  • Service Page Intro: Write a welcoming introduction for a service page that explains why the service is great for customers.
  • Edit Customer Testimonials: Make customer testimonials better and more real for the testimonial page.
  • FAQs: Write clear and helpful answers for a Frequently Asked Questions section.
  • Call-to-Action (CTA): Come up with strong CTAs for different website pages to get people involved and interested.
  • Landing Page Start: Write an exciting first paragraph for a landing page that talks about a special deal or a new product.
  • SEO Meta Descriptions: Create interesting meta descriptions for important pages to get more clicks from search engines.
  • Website Microcopy: Write small pieces of text for things like buttons and error messages to make the website easier to use.
  • Newsletter Opening: Create a friendly introduction for the company newsletter to get readers interested.
  • Event Description: Write a short and exciting description for an upcoming event or webinar.
  • Sustainability Message: Write a message about how the company is committed to being eco-friendly.
  • Cross-Selling on Product Pages: Write persuasive text on product pages to suggest other products or services that go well together.
  • Value Proposition: Make the company’s main selling point clear and convincing on the homepage.
  • Customer Journey Story: Tell a story about how a customer uses the product or service to solve a problem.
  • Brand Difference: Write text that shows how the brand is different and better than others.
  • Contact Page Text: Write inviting text for the contact page that makes people want to get in touch.
  • 404 Error Page: Create a friendly and useful 404 error page to help lost visitors find their way.
  • Client Success Story: Write a short story about how the company helped a client to be featured on the website.

These AI prompt ideas are meant to help you create different parts of a website’s text in a way that’s interesting, easy to understand, and true to what the brand is all about.

A guz work on laptop by typing different ai prompts
AI Prompts for Website Copywriting

Wrap up

These 21 AI prompt tips are like a toolbox for anyone writing text for websites. They help you make content that not only catches the reader’s attention but also speaks to them. The main thing to remember is to know who you’re talking to, make your brand’s message clear, and keep up with the latest online trends.

Whether you’re telling your brand’s story, describing products, or making your contact page friendlier, each part is important for a great website. So go ahead and use these AI-inspired ideas to make your website writing better and see how they help you connect with people and make your online presence stronger.

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Afshan Baig

Content Writer | Blog Writer | SEO | Website Copywriter | Website SEO | On-Page SEO Expert.