Customer service is essential, it helps the customer form a perception about your brand and your company.Which of course, will be beneficial to you.
One thing I can be super sure is that caring about your customers is never going out of style. If you notice more and more business are coming up with sales and marketing strategies that have at its centre the customer experience.
While customer service and customer experience seem to be on the same lines, they do however have some key distinctions basically customer service is just the beginning of the customer experience journey.
The Uber’s campaign really worked out as they got into the customer’s minds. The idea of sending more than they are likely to have so that they share it is an absolute genius.
A lovely read.
