Have you ever heard “Ooh, that’s too expensive. I am sure they spent only half of the money for building it.” I heard this or something similar several times in the past several days and I have the same thoughts every now and then if I think about buying something.

A few days ago I heard a podcast from the minimalists where Joshua mentioned a ring which tracks your sleep, provides all kind of data and stuff. I thought “That sounds interesting, I might want to buy it.” The podcast went on for a few minutes without mentioning the price. During that time I thought how much money I would spent to buy the ring. I thought about 30€–70€ (although 70€ would already be quite an intense discussion with my wife :-)).

Then Joshua mentioned the price: 300,- $! At this point it was clear that I wouldn’t buy the ring (at least not in the next couple of months).

But the reason why I am not going to buy the ring is not that the company might have spent only 100,- $ do produce the ring (I don’t know how much they spent per ring and I don’t care), but that tracking my sleep is not worth 300,- $ to me at the moment.

So next time if you make a buy/not buy decision, think about how much does this thing mean to you? How much is it worth to you?

Show your support

Clapping shows how much you appreciated Alex Fürstenau’s story.