Search engine optimization (SEO) is the process of increasing your website’s visibility in search engines, most notably Google, through specific technical and strategic changes to your website’s content and code structure. So how do you actually optimize your site for Google search? Here are seven steps to get you started on the right foot.
1) Use Keywords
One of the most important things you can do to optimize your site for search engines is to make sure that you are using keywords. Keywords are the words or phrases that people type into a search engine in order to find information, products, and services related to their interests. Identifying and incorporating relevant keywords into your website content is an essential step in getting found by potential customers on Google. Google analyzes websites and assigns each page a relevance score based on how well it satisfies individual user queries. Click here for an entry level SEO and copywriter that can assist you with ensuring you are hitting all the right keywords without breaking the bank!
2) Optimize Your Title Tags
Optimize Your Title Tags — Every SEO expert agrees that optimizing your title tags is a vital step to ranking higher on Google. The title tag is the text that appears in the browser’s title bar, and it has two purposes: (1) It provides a few words of descriptive information about the content of the web page; and (2) It helps search engines identify your content.
3) Optimize Your Meta Descriptions
Meta descriptions allow you to add a short paragraph of text to the search engine results page. This text appears under your site’s URL and title and should be optimized with relevant keywords. You can also use these descriptions to create a call-to-action, such as urging readers to contact you via email or phone.
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4) Use Structured Data
Structured Data is a way to provide extra information about your website’s content using standardized tags. This information can be used by search engines to better understand your webpages and may also improve their ranking on the SERP. There are two types of Structured Data: microdata and RDFa. One great tool I have used to assist with this is Squirrly SEO. This site is a one stop shop for SEO tools that will give you a huge advantage over a competitor and allow you to have the full arsenal of SEO tools at your disposal whether you are just a freelance individual or an enterprise level organization.
5) Optimize Your Images
Images are key to making your site stand out in search engine results. Make sure that the images you use on your site are appropriate and relevant. Images should also be optimized to make them as small as possible so they don’t affect page loading time.
6) Promote Your Content
Promote your content on social media. Share articles that you write with your followers and friends. Post them to Facebook, Twitter, LinkedIn, Pinterest, and other sites. Make sure to use keywords so that they show up in search engines when people are looking for information on those topics.
7) Monitor Your Traffic
Monitoring your traffic is one of the best ways to make sure that your SEO efforts are paying off. Here are some tips for monitoring your site and understanding how it’s performing in search engine rankings.
- Use free tools like Google Analytics and SEMRush to track the number of visits to your site, where they’re coming from, what they’re searching on and more. — Consider taking advantage of a website hosting service that allows you to see how many people have seen each page on your website in the past month or year. — Monitor your backlinks (links coming into your site) with tools such as Majestic SEO and Ahrefs so that you know where they’re coming from, who links back to you, what sites are linking out to you, etc.
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