How to kickstart growth in mature markets

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Image by HILTI Group

Simply developing better and more reliable tools would not solve the problem; HILTI needed to re-think their business model.

Who you target is very important as their job-to-be-done, pains and gains might vary.

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It is important to emphasize that pain-points aren’t just things that doesn’t work. It is also often fears and anxieties that people might have, which is often very important to address.

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This might sound like common sense, but it is not common practice.

Watch the full HILTI case with Alexander Osterwalder from 23:05

We are ag analytics. A hybrid tech analytics consultancy combining the best in strategic thinking, data science and preparatory technology. www.aganalytics.dk

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